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- Know the difference between digital and offset
There are two types of printing machines which are used by printing agencies. Digital printing uses digital machines like the printers in your office to print copies. Offset printing uses plates and larger machines to print the copies. The cost difference between each of them is proportional to the number of color copies that you will be printing. A fewer number of copies like a hundred or so can be easily printed with digital printing. This will be cheaper and faster. A larger order of color copies that number in the thousands should be printed with offset. With offset printing, the cost of each color copy will decrease as the sum total of ordered copies increase.
Color copies are quite effective advertising materials. You can send them as flyers, brochures, handouts, leaflets and so on. However, they will not have one thing in common, a great design. Without a proper and suitable design you will be stuck with a bunch of pretty papers which cannot contribute to the growth of your organization. Before selecting a printing agency to get your color copies printed, you should take a look around. You might be able to locate a service which offers the same quality but at a reduced price. You may print your color copies in your office, but it is highly doubtful whether you will get the same professional look in those color copies.
Reasons for the Continued Success of Catalogs
The internet has undoubtedly become one of the major marketing tools available to companies. The internet is easy and useful and the number of companies using it is increasing on a daily basis. Even small companies are trying to increase their presence on the internet. Be that as it may, the internet is not the complete solution to marketing needs. Companies need to invest in offline advertising like TV commercials, printed media or catalogs among others.
The primary reason why companies and corporations are still making catalogs is simply because they work. Many companies have opted to take their catalogs to the internet so that people can view the lists online but printed catalogs are still pretty much in vogue. People love to sit back and idly browse through the pages of a catalog which are generally very beautiful. Nowadays, however, cheap catalogs marketing, is generally used with a view to direct the customers to the company website.