Printing Flyers: Postcards Have a Higher Readership
Postcards are more likely to be read that other forms of printed advertisements. Your customers actually do not get an option when it comes to postcards. The message or at the very least the design of your postcards are bound to be noticed by your customers even if they decide to throw away the postcards.
You will have to use envelopes when you are trying to send brochures and flyers. The envelope will hide the marketing message as well as the attractive design of your marketing tools. Your customers can throw away the brochures and the flyers without even knowing what the marketing message was as the envelope was enclosing the brochures. Postcards on the other hand can be sent without an envelope which allows them to be noticed by the customers.
Brochure as an Advertising Tool
You have seen various kinds of brochures. The brochures which you find inside the restaurants and banks can be given to any business people. Some of the advertising products or services provide certain information. Whatever may be the purpose while choosing the brochures as the medium in order to get across the message, they will undergo the same scrutiny like other form of advertisement. The brochures are used in the conjunction with other sales medium, such as booklets, flyers, newsletter and it can stand at its own.